You Don't Always Need to Buy on the Beach! What Albania Can Learn from Italy's Real Estate Investment Model

Owning a home by the sea is a dream for many Albanians. However, with property prices continuing to rise in some of the country's most sought-after coastal destinations, such as Dhërmi, Palasë, Himarë and Ksamil, that dream is becoming increasingly difficult to achieve.

But is buying directly on the beachfront really the smartest investment?

A recent analysis of the Italian real estate market reveals a growing trend: many buyers are choosing properties located just 20 to 40 minutes from the coast, saving up to 90% compared to homes in the most exclusive seaside locations. Considering Albania's relatively short travel distances, this strategy could also offer valuable opportunities for the local property market.

What's happening in Italy?

In world-famous destinations such as Portofino, Forte dei Marmi and Taormina, property prices reach several thousand euros per square meter. Yet, only a few kilometers inland, in historic villages surrounded by hills and nature, similar properties can be purchased for a fraction of the price.

For many Italians and international investors, the choice is becoming increasingly clear: enjoy a quieter lifestyle, more space and lower purchase costs while remaining within easy reach of the beach and major tourist attractions.

Is the same trend emerging in Albania?

To a certain extent, yes.

Over the past few years, property prices along the Albanian Riviera have risen significantly, driven by growing tourism, foreign investment and increasing demand from both local and international buyers.

As a result, many investors are beginning to look beyond the first line of the coast, focusing instead on nearby areas where prices remain more affordable while long-term growth potential is still strong.

Areas that could gain value in the coming years

Just like Italy, Albania has several villages and towns located only a short drive from the sea that may offer a better balance between purchase price and investment potential.

Some of the most promising locations include:

• Vuno and Pilur, near Himarë;

• Old Qeparo, just minutes from the coastline;

• Lukovë and the surrounding villages;

• Finiq and the hillside areas near Sarandë;

• Tragjas and Kaninë, close to Vlorë.

These locations combine peaceful surroundings, panoramic views, cultural heritage and, in many cases, considerably more competitive property prices than the beachfront market.

Why could this be a smarter investment strategy?

A successful real estate investment is not determined solely by how close a property is to the beach.

A home located in an emerging area often has greater appreciation potential than one purchased in a market where prices have already reached very high levels.

Besides a lower purchase price, buyers may also benefit from:

• opportunities for rural tourism or agritourism projects;

• greater privacy and tranquility;

• lower maintenance costs;

• long-term value growth supported by improving infrastructure.

What should buyers evaluate before investing?

Before making a purchase, several key factors should be carefully considered:

• road infrastructure and accessibility;

• actual driving time to the beach;

• urban development plans;

• tourism demand in the area;

• potential for short-term or long-term rental income.

In many cases, a property located just 15 to 20 minutes from the sea may generate a better return on investment than a significantly more expensive apartment on the beachfront.

A trend that could reshape the Albanian market

The Italian experience demonstrates that smart investing is not always about owning property in the most famous location, but about identifying areas with the strongest future growth potential.

The same trend is gradually becoming visible in Albania. As infrastructure continues to improve and tourism expands, increasing attention is being directed toward villages and residential areas surrounding the Albanian Riviera.

If you are planning to invest in a coastal property, don't limit your search to the most famous destinations. Often, just a few kilometers inland, you can find more affordable properties with excellent long-term investment potential.

At Kerko 360, you can explore a wide selection of properties along the Albanian Riviera and nearby areas, compare prices, locations and property features, and find the home or investment opportunity that best matches your goals and budget.

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